Unfiltered thoughts on AI, advertising, and what's actually worth making — posted whenever something's been rattling around Dylan's head long enough to write down.
AI can already write the copy, generate the images, and produce dozens of concepts in minutes. So what's actually left for a creative agency to do?
AI can generate an almost infinite number of people, places and situations. So why does a Coca-Cola ad with no relatable human in it still feel familiar?
Shopping was never really about needing things. If AI removes the browsing, the comparing, and the rabbit holes, what's left of the joy of shopping?